Sperry Privacy Policy: United States Annex

 

This annex applies to the personal information of residents of the United States and supplements the other sections of this Privacy Policy. 

In this annex, the terms “personal information”, “sale” or “sell,” and “share” or “sharing” have the same definitions as provided in U.S. state comprehensive privacy laws, including in the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”). Additionally, as used in this annex, “personal information” includes “personal data,” and “share” or “sharing” includes “targeted advertising,” as defined in U.S. state comprehensive privacy laws. 

The Aldo Group Inc. and Aldo U.S., Inc. are the controllers of your personal information. 

California Notice at Collection 

You have the right to receive notice of the categories of personal information we collect, and the purposes for which those categories of personal information will be used.  

We may collect personal information directly from you, automatically from your devices when using the Services, or from third-party sources, as described in the “What personal information do we collect?” section of this Privacy policy.  

We may disclose your personal information to third parties for the business purposes outlined in the “How do we share your personal information?” section of this Policy. While we do not sell your personal information in exchange for money, our Websites and some other services use cookies and similar technologies in ways that may be considered “sale” or “sharing”. (Refer to our Cookie Policy for more details about cookies and similar technologies).  

The following chart describes our practices about the collection, use, and disclosure of personal information of customers and website visitors over the past 12 months. The categories we use to describe the information are those listed in the CCPA. Certain personal information may fall into multiple categories, and in some circumstances, how we use the information within each category will vary. 

Categories of Personal Information (and examples) 

Purpose of Collection and Use of Personal Information 

Categories of Service Providers to whom we Disclosed Personal Information  

 

Categories of Third Parties to whom we Sold or Shared Personal Information 

Identifiers 

Name, postal code, address, email, phone number, IP address, login credentials, or other similar identifiers 

The purposes listed in the “How do we use your information?” section under: 

• Online Shopping 

• In-Store Shopping 

• Marketing & Social Media 

• In-Person Events 

• Customer Support and Feedback 

  • Advertising networks 

  • Vendors and providers that help us provide the Services to you 

  • Labelling and shipping service providers 

  • Internet service providers 

  • Data analytics providers 

  • Law enforcement agencies, courts, other government authorities or other third parties where we believe it is necessary to comply with a legal or regulatory obligation 

  • Providers of operating systems and platforms 

  • Payment processors 

  • Banks and entities providing financing or identity and purchase verification for your purchases 

  • Social networks 

  • Marketing partner 

  • Providers for text messaging 

 

  • Advertising networks 

  • Vendors and providers that help us provide the Services to you 

  • Data analytics providers 

  • Social networks 

  • Data brokers 

  • Joint marketing partners 

 

Characteristics of protected classifications under California or federal law 

Racial/ethnic origin, sex/gender, and age 

The purposes listed in the “How do we use your information?” section under: 

• Online Shopping 

• Marketing & Social Media 

• In-Person Events 

• Customer Support and Feedback 

  • Advertising networks 

  • Vendors and providers that help us provide the Services to you 

  • Labelling and shipping service providers 

  • Internet service providers 

  • Data analytics providers 

  • Providers of operating systems and platforms 

  • Payment processors 

  • Banks and entities providing financing or provide identity and purchase verification for your purchases 

  • Social networks 

  • Marketing partners 

  • Providers for text messaging 

 

  • N/A 

Commercial information 

Products or services purchased, or other purchasing or consuming histories or tendencies 

The purposes listed in the “How do we use your information?” section under: 

• Online Shopping 

• In Store Shopping 

• Marketing & Social Media 

• Customer Support and Feedback 

  • Advertising networks 

  • Vendors and providers that help us provide the Services to you 

  • Labelling and shipping service providers 

  • Internet service providers 

  • Data analytics providers 

  • Providers of operating systems and platforms 

  • Payment processors 

  • Banks and entities providing financing or identity and purchase verification for your purchases 

  • Social networks 

  • Marketing partners 

 

  • N/A 

Internet or other electronic network activity information 

Browsing history, search history, and information regarding an individual’s interaction with an internet website application or advertisement 

The purposes listed in the “How do we use your information?” section under: 

• Online Shopping 

• Marketing & Social Media 

  • Advertising networks 

  • Vendors and providers that help us provide the Services to you 

  • Internet service providers 

  • Data analytics providers 

  • Providers of operating systems and platforms 

  • Payment processors 

  • Banks and entities providing financing or identity and purchase verification for your purchases 

  • Social networks 

  • Marketing partners 

  • Providers for text messaging 

 

  • Advertising networks 

  • Vendors and providers that help us provide the Services to you 

  • Data analytics providers 

  • Social networks 

  • Data brokers 

  • Joint marketing partners 

 

Approximate geolocation data based on your IP address 

 

The purposes listed in the “How do we use your information?” section under: 

• Online Shopping 

• Marketing & Social Media 

  • Law enforcement agencies, courts, other government authorities or other third parties where we believe it is necessary to comply with a legal or regulatory obligation 

  • Vendors and providers that help us provide the Services to you 

  • Payment processors 

  • Banks and entities providing financing or identity and purchase verification for your purchases 

  • Advertising networks 

  • Data analytics providers 

  • Providers of operating systems and platforms 

  • Marketing partners 

 

  • Advertising networks 

  • Vendors and providers that help us provide the Services to you 

  • Data analytics providers 

  • Social networks 

  • Data brokers 

  • Joint marketing partners 

 

Audio, electronic, visual, thermal, olfactory, or similar information 

(your foot scan or photos of you at events or in our stores) 

The purposes listed in the “How do we use your information?” section under: 

• In-Store Shopping 

• In-Person Events 

  • Customer service recordings 

  • Law enforcement, government authorities, and others as deemed reasonably necessary to comply with applicable law or investigations 

 

  • Customer service recordings  

Inferences drawn from other personal information 

(Profile reflecting your preferences, behavior, or interests) 

The purposes listed in the “How do we use your information?” section under: 

• Online Shopping 

• In-Store Shopping 

• Marketing & Social Media 

  • Advertising networks 

  • Vendors and providers that help us provide the  Services to you 

  • Data analytics providers 

  • Marketing partners 

Providers for text messaging 

  • Advertising networks 

  • Vendors and providers that help us provide the Services to you 

  • Data analytics providers 

  • Data brokers 

  • Joint marketing partners 

 

Sensitive personal information 

race, ethnic origin, account credentials, credit card details 

  • When you make a purchase, we collect your payment card information to complete the transaction. 

  • When you complete a survey, you may choose to provide your race or ethnic origin or other protected class characteristics. 

  • When you create an account, we collect your username, password, and credentials to access that account. 

  • When you file an incident report in one of our stores, we may collect information about your health or physical condition as relevant to the incident. 

  • When you indicate you are tax-exempt, we will ask for your tax ID or relevant information to support this status. 

Please be aware that we only use sensitive personal information for purposes permitted by California law. 

  • Vendors and providers that help us provide the Services to you 

  • Data analytics providers 

  • Payment processors 

  • Providers of operating systems and platforms 

  • Marketing partners 

 

  • N/A 

 

Children’s Privacy 

Our Websites are general audience sites, and it is our intention that they should only be used only by persons over the age of 16. We do not knowingly sell or share the personal information of anyone under the age of 16. 

Retention of Personal Information 

We will retain your personal information for as long as we have a relationship with you. Once our relationship with you has come to an end, we will retain your personal information for a period of time that enables us to: 

• Comply with record retentions requirements under applicable law 

• Meet our legal obligations including financial, accounting, tax, or export obligations 

• Defend or bring any existing or potential legal claims 

• Maintain business records for internal purposes, such as in connection with analyses or audits 

• Enforce security standards and protect against unauthorized access or fraud 

• Resolve or otherwise address any complaints or queries relating to the Services 

We will delete your personal information when it is no longer required for these purposes. If there is any information that we are unable to delete entirely from our systems for technical reasons, we will put in place appropriate measures to prevent any further processing or use of the information. 

United States Privacy Rights 

The laws of certain U.S. states provide their residents with certain rights to access, delete, and correct certain personal information we collect, as well as to restrict the sale and sharing of personal information and control our use of personal information considered sensitive. We will not discriminate against you for exercising these options. 

Residents of the State of Nevada have the right to opt out of the sale of certain pieces of their information to third parties who will sell or license their information to others. At this time, Aldo does not sell or license personal information of Nevada residents in this way. 

If you are a resident of one of the following states, you may have certain rights under the laws of your state. This list is current as of the effective date of this Privacy Policy and may not include all privacy laws that have become effective since that time. We update this list periodically. 

  • California 

  • Colorado 

  • Connecticut 

  • Delaware 

  • Indiana 

  • Iowa 

  • Kentucky 

  • Maryland (eff. 10/1/2025) 

  • Minnesota 

  • Montana 

  • Nebraska 

  • New Hampshire 

  • New Jersey 

  • Oregon 

  • Rhode Island 

  • Tennessee 

  • Texas 

  • Utah 

  • Virginia 

 

Depending on your state of residence, you may have the following rights: 

• Right to Know: You may have the right to request to know what personal information we have collected about you, including the categories of personal information, the categories of sources from which the personal information is collected, the purpose for collecting, selling, or sharing personal information, the categories of third parties to whom we disclose personal information. Residents of Oregon and Minnesota may also request a list of specific third parties to whom we have disclosed your personal information.   

  • Right to Access: You may have the right to request the specific pieces of personal information that we have collected about our in a portable format.

• Right to Delete: You may have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. 

• Right to Correct: You may have the right to request that we correct personal information that we maintain about you. 

• Right to Opt-Out of Sale/Sharing/Targeted Advertising: You may have the right to opt out of the sale or sharing of your personal information by us. 

• Right to Opt-Out of Automated Decision-making: You may have the right to opt out of automated profiling in certain instances where such processing would produce legal or other similarly significant effects. At this time, we do not use personal information to make automated decisions about you in any situations where you may have a legal right to opt out. 

  • Right to Limit: You may have the right to limit our use or disclosure of your sensitive personal information to certain purposes. 

  • Right to Appeal: You may have the right, if we deny your request, to appeal our decision. 

  • Right to Non-discrimination: You may have the right not to receive discriminatory treatment for exercising any of your privacy rights. 

 

You may submit a request to exercise your rights to know/access, correct, or delete your personal information by filling out a Privacy Preferences form available at https://preferences.aldoshoes.com/preferences/index.html, or by calling us at 1-800-326-2536. You may authorize another individual or a business, called an authorized agent, to make requests on your behalf through these means. 

In order for us to verify your request, we need to verify your identity, so the request should include your name and email address, along with a clear indication of the right(s) you wish to exercise. Please note that we may require additional information from you in order to honor your requests. We do not require such information for you to make a request to Opt-Out of Sale/Sharing/Targeted Advertising, which we process using the procedures below. 

You may opt out of sales and/or sharing by visiting our Privacy Preferences page and our Cookie Preferences Manager. We also honor requests to opt out submitted via privacy preference signals, such as the Global Privacy Control (GPC). Please note that the signal applies to the browser and must be set on each browser or device used to access the Websites.  To confirm which extensions and browsers are supporting the GPC browser signal, please consult: https://globalprivacycontrol.org/. Your browser or device may also include “Do Not Track” functionality; please note that we do not respond to such signals, which are not widely recognized. 

You may also use an authorized agent to act on your behalf to submit requests to exercise your rights. We will honor a request from an authorized agent provided that, for the rights to know/access, delete, and, correct, (i) you provide written authorization to the authorized agent to act on your behalf, (ii) we can verify your identity, and (iii) the agent submits proof of authorization. Authorized agents may use the same methods noted above to submit requests on your behalf. 

We may have a reason under the law why we do not have to comply with your request, or why we may comply with it in a more limited way than you anticipated. If we do, we will explain that to you in our response. 

Right to Information Regarding Participation in Data Sharing for Financial Incentives 

We may offer rewards, discounts, or other benefits to consumers enrolled in certain promotional or loyalty programs, such as a percentage off your next purchase when you sign up for our email promotions. Consumers can opt out of individual programs in the “your privacy choices” pages or by contacting us as at the contact information indicated in the “How to contact us?” section. You may also submit a request that we delete your personal information as described in the “U.S. State Privacy Rights” section above. 

Aldo does not generally assign monetary or other value to consumers’ personal information, and our promotions activity changes continually. To the extent California law requires that a value be assigned to such programs, or the price or service differences they involve, Aldo values the personal information as being equal to the value of the discounts or other financial incentives provided in each such program. Such calculation is based upon a practical and good-faith effort to assess, on an aggregate basis for all collected information: (1) the data elements collected (e.g., email address), (2) the use of such information by Aldo in connection with its marketing activities, (3) the range of discounts provided (which can depend on each consumer’s purchases under such offers), (4) the number of consumers enrolled in respective programs, and (5) the product or service to which the benefits (such as price difference) applies. These values can change over time. 

Your California Privacy Rights (“Shine the Light”) 

California’s “Shine the Light” law permits customers in California to request certain details about how certain types of their information are shared with third parties for those third parties’ own direct marketing purposes. If you are a California resident, you may opt out of such sharing by emailing us at dpo@aldogroup.com or mailing a written request to: 

Attention: Data Protection Officer and Legal Department 

The Aldo Group Inc. (c/o Aldo U.S., Inc.) 

905 Hodge Street 

Montreal, Québec, H4N 2B3